2018 ESSENCE Festival Day of Service will kick off with a high energy Pep Rally and Second Line in the heart of Central City, New Orleans. The day will include a youth center beautification project, empowerment and entrepreneurship workshops for women & girls, and the revitalizing O.C. Haley Blvd. And for the first time, Essence Day of Service will present the inaugural Excellence Awards honoring “Change Agents” of the community.