While being woke is almost a constant state of being for many of us particularly in the Black community, the term “woke” has made a major impact this year. It was added to the dictionary earlier this year, and according to Lyst, it was also the second most used word in fashion in 2017. “Power” topped the list for the number one.
Lyst, a global shopping platform, took a deep dive into over 30,000 online fashion articles from 100 different outlets to determine the most used words in fashion.
Considering the disappointing loss of Hillary Clinton to President Donald Trump and Clinton’s influence on the resurgence of power suits in addition to the impact of the Women’s March on feminist fashion and powerful slogan tees like Dior’s “We Should All Be Feminists”, it’s no surprise that “power” and “woke” took a front seat in the fashion world.
Many designers have used their influence for good this year by protesting change, encouraging activism and taking stances against racism, sexism and more, and that’s a cause we can all get behind.