Just in time for the holiday season, winter boot champion UGG always seems to save the day. Last month the brand kicked off its #UGGLIFE campaign for Autumn/Winter 2019 with a gang of influencers who support, challenge, and inspire one another as individuals. The new global campaign highlights relationships and the spirit that brings families together. “We tell each other “I love you” all the time,” Sasha Lane told ESSENCE who starred in the campaign with her brother, Sergio. “I probably can’t go more than 30 minutes without saying it when we are together in the same room. We do it over the phone all of the time too,” she added.
From actor Luka Sabbat and his father Claude, to actress Sasha Lane and her brother Sergio, the label gathered various influencers in an homage to the brand’s California heritage. “Working with my sister is always a great time. We play off of each other and make the atmosphere fun with music and sometimes our puppy, Homie,” Sergio said. Photographed amid vast terrains and wooded enclaves, the brand introduces a celebratory collection that reimagines heritage pieces from the UGG family for every kind of individual.
“This partnership with UGG for the #UGGLIFE campaign is particularly important because of its inclusivity,” Sergio adds. “UGG is [a brand I’ve loved since my] childhood and being able to work alongside my sister, and best friend makes this campaign so personal to me.”
Highlighting the brand’s Classic Short II, Classic Mini II and Neumel, the collection features thirteen styles seen through an evolutionary lens. Priced between $100- $300, the Classic Revolution Collection can be purchased at UGG stores, retailers, or at UGG.com.
