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Towards the end of 2017 and well into 2018, we’ve increasingly seen more and more of rap star, Travis Scott. From the highly-publicized birth of his daughter, Stormi Webster with Kylie Jenner, to the embroiled album chart beef with Nicki Minaj, to his animated representation in Childish Gambino’s ‘Summer’ video). This week, Scott has reemerged as the newest campaign star for the high-end luxury label, Yves Saint Laurent.
In the new YSL campaign, Scott is pictured in black and white photographs modeling the latest from their men’s runway collection. In one image, he’s seen wearing an embellished velvet blazer paired with a black shirt and black jeans, while a second shot sees him outfitted in a white tee paired with a denim shirt and a metallic, chainmail jacket. Scott took to his personal Instagram page to give fans a first look at the campaign just as October came to a close.
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Meanwhile La flame St Laurent ‘19 @ysl @anthonyvaccarello

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Real life Action @ysl

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But this isn’t the first time Scott has been a male model for the coveted brand. Back in November of 2016, Scott appeared in their #YSL03 video campaign produced by Saint Laurent’s designer and creative director, Anthony Vaccarello. In the 2016 campaign, Scott was fully dressed in YSL, laying on top of a moving car in once scene, and then having his suit catch fire in another scene—a visual representation of his nickname ‘La Flame’. As a high profile artist who’s previously been aligned with the brand’s campaign aesthetics, it seems Scott was a go-to choice for Vaccarello’s updated vision. The 26-year-old Houston native even gave the brand a shoutout on his latest album, Astroworld. Previous campaign models have included Zoe Kravitz, Binx Walton and Kate Moss, among others.


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