From her music to her fashion, Solange consistently gives us life and the singer just served us another slay as the face of Calvin Klein’s new fashion campaign!
To promote its new underwear and denim, Calvin Klein just launched a new #MYCALVINS campaign titled “Our Family. #MYCALVINS.” The classic American brand chose Solange to star in the campaign, and also allowed her to curate her own cast of singers/songwriters to be featured alongside her.
According to Calvin Klein, Solange “is about clarity of expression.” As “the head of her musical family,” Solange selected R&B singer Kelela, British singer/producer Dev Hynes, Caroline Polachek, who became known for writing and producing Beyoncé’s “No Angel,” and Adam Bainbridge of Kindness to also star in the campaign.
The campaign, which was shot by photographer Willy Vanderperre, is the first of a series of campaign launches that will run through spring 2018.
Since Raf Simons took over as chief creative officer of Calvin Klein earlier this year, the brand has definitely become more hip, and we’re loving the new direction!
Learn more and shop looks from the campaign here.