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Home · Fashion

Solange And Kanye West Star In Helmut Lang’s Iconic New Project

Solange And Kanye West Star In Helmut Lang’s Iconic New Project
By Crystal Tate · Updated October 24, 2020

Solange and Kanye West are both basically fashion icons in their own right, but the two musicians just starred in a new project for Helmut Lang.

Partnering with Exactitudes, an ongoing photo project since 1994, Helmut Lang tapped Solange, West and ten other multi-generational fans of the fashion label for a photo series to highlight the brand’s biggest collectors.  

 

https://www.instagram.com/p/Bdil86VhgwW/?hl=en&taken-by=saintrecords

 

Helmut Lang recently launched the Helmut Lang Re-Edition, a capsule collection that includes iconic pieces from the brand archives. The brand had Solange, West and the other fans wear items from the capsule collection along with Helmut Lang clothing they already owned for the photo project.

 

Solange is a HELMUT LANG FAN seen by EXACTITUDES® "I’ve been a Helmut fan since high school. It was a red drape dress during an era of super body conscious fits. I’ve really appreciated the evolution of Helmut Lang under Shayne's direction and feel it really captures the tenor of the legacy in a really energized way." Artist Solange wears the Tom Of England T-Shirt from Re-Edition Volume 1 and Helmut Lang seen by Shayne Oliver shorts.

A post shared by HELMUT LANG (@helmutlang) on Jan 4, 2018 at 8:54am PST

 

Solange modeled a t-shirt from the Re-Edition Volume 1 collection with a pair of Helmut Lang seen by Shayne Oliver shorts while Kanye wore a hooded parka and sweater from the Re-Edition Volume 1 line and his own Helmut Lang jeans. The photos were shot by Ari Versluis and Ellie Uyttenbroek, the founders of Exactitudes, in a similar three-by-four grid style they’ve become famous for.

 

Kanye West is a HELMUT LANG FAN seen by EXACTITUDES® Artist Kanye wears the Hooded Parka and Slashed Elbow sweater from Re-Edition Volume 1 and jeans from his own Helmut Lang archive.

A post shared by HELMUT LANG (@helmutlang) on Jan 4, 2018 at 8:57am PST

 

Led by editor-in-residence Isabella Burley, Helmut Lang is the very first brand that Exactitudes has ever collaborated with for this iconic project. The fashion label also recently named Shayne Oliver as its designer-in-residence for its Spring 2018 season. Solange was actually spotted in a Helmut Lang seen by Shayne Oliver metallic orange dress from the runway when she hosted the inaugural Surface Magazine awards back in October.

 

https://www.instagram.com/p/BZ2IBp9hnLv/?hl=en&taken-by=saintrecords

 

 

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