Why You Absolutely Need to #ShopLoveBrownSugar This Cyber Monday

Buying Black is as important as ever and blogger Christina Brown of Love Brown Sugar has the answers when it comes to purchasing thoughtful, stylish gifts from Black-owned companies this season.

From the dream body butter you didn’t even know your skin needed to beautiful head wraps for when you want to tuck your hair away and still flourish, Shop Love Brown Sugar has it all.

The recently launched online store is a curated lifestyle shop based on some of digital influencer Christina S. Brown’s favorite things. Starting as an annual holiday pop-up shopping event in NYC, the e-commerce platform features a collection of must-have items brought to you by talented creators of color.

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When asked why exactly Brown took her annual event to the next level, the beloved blogger shared, “I started Shop LoveBrownSugar because I saw a need. I would discover these amazing brands online that were crafted by creatives of color, and I would make it a point to tell my blog audience about them. That eventually evolved into me hosting an annual pop-up shop event around the holidays, which led me to launching it digitally this year.”

Brown emphasizes the importance of supporting Black creators saying, “People of color are so talented and have so many amazing creations to offer to the market but we don’t always get the same opportunities afforded to our counterparts. More than that, we’re looking for opportunities to connect and support each other. We need it now more than ever. My hope with Shop LoveBrownSugar is that it remains a curated lifestyle discovery space that empowers and inspires.”

Are you ready to shop? Head to shoplovebrownsugar.com for all of your beauty, hair and fashion needs now!