SHEIN Launches First-Ever Premium Collection
Photo: SHEIN

Global retailer SHEIN has stepped into new territory. The online superstore has launched its first-ever premium collection, leading the pack in trying out a concept that very few fast fashion brands have yet to explore.

Featuring four key style categories, SHEIN Premium includes City Lights, New Classic, Sweet Romance and Party Mode. The new capsule collection, which highlights stylish everyday looks to carry you through summer and fall, features pieces like coordinating suits and sets, structured trousers and shorts, feminine blouses, and flattering dresses in soft florals and muted tones. Accessories consist of bags, jewelry, footwear and sunglasses.

The brand’s bread and butter is producing popular trend-driven looks seen throughout social media, however, this foray into producing premium pieces could potentially be where the fashion industry is going—even fast fashion. The collection offers eloquent essentials for the mod woman, while still keeping styles at the accessible price point the brand is known for.

model wears Shein US tie-dye top
Instagrammer @rey_mmdl models the fast fashion Shein has become known for. (Photo: @shein_us Instagram)

SHEIN Premium sizes run from 2 to 10 and ranges in price from $5 to $75. The brand’s latest collection can be purchased at shein.com. Check out our favorite pieces below.

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