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It's a given that attaching a brand's name to Rihanna is bound to create waves. One of Rihanna’s most successful partnerships has been her collaboration with Puma. With a line that sold out in hours, Puma saw a 40 percent increase in US sales of it’s women sneakers last year, numbers that have been largely attributed to the powerhouse. River Island, Stance and most recently Manolo Blahnik are just a few other brands that can say they've benefitted from partnering with Rih.
2 of 10 Antonio de Moraes Barros Filho/WireImage
Rih never fails to show up and show out at fashion week from the streets of New York to Paris. Whether sitting front row or putting on a show of her own, Rih is an integral part of fashion's most important events.
3 of 10 Getty Images
Rihanna holds back for no one. Able to make the boldest looks work, Rih Rih's is always about stepping out of the box when it comes to style.
4 of 10 Gary Gershoff/WireImage
Rihanna starts trends. Whether it's her hair, makeup or even the brands she chooses to endorse, Rih Rih is a major influence on what's considered hot.
5 of 10 badgalriri/Instagram
Rihanna allows her carribean roots to shine through her style and music, ultimately exposing countless people to style and culture that they may have never witnessed.
6 of 10 Raymond Hall/GC Images
7 of 10 Kevin Mazur/Getty Images for Clear Channel
Rihanna makes pretty much anything work. Whether it's an edgy badass look or old hollywood glam, Rih never fails to deliver.
8 of 10 Jon Kopaloff/FilmMagic
Rihanna's arrival to any red carpet is an event in itself. She always manages to push the boundries while delivering timeless looks.
9 of 10 Inez & Vinoodh
Rihanna broke barriers in 2015 when she became the first ever Black woman spokesperson for Dior. However, she wasn't new to being the face of a major fashion brand. Just one year before she inspired Olivier Rousteing of Balmain's Spring/Summer colelction. Talk about being a muse!
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When the Council of Fashion Designers of America dub you a fashion icon, that's what you are. Rihanna received the honor in 2014 and arrived in this stunner, proving that the CFDA knew exactly what they were talking about.
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