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Home • Fashion

Rihanna Is Launching A New Lingerie Line

Rihanna Is Launching A New Lingerie Line
@badgalriri
By Paula Rogo · Updated October 24, 2020

After teasing us for a few days, Rihanna announced that she will be releasing her new lingerie line: Savage x Fenty lingerie.

The Bajan beauty announced the new addition to her empire in a cryptic video via her Instagram.

View this post on Instagram

A post shared by badgalriri (@badgalriri)

“We bout to light this up sis!!” she wrote, including a link to the brand’s website which just prompts you to sign up for more news. “Introducing @SAVAGEXFENTY lingerie coming soon.”

Rumors of a lingerie line from the singer first made their rounds in March when WWD reported that TechStyle Fashion Group had struck a deal with Rihanna. Techstyle Fashion Group is the conglomerate behind  Fabletics, ShoeDazzle, JustFab or FabKids brands.

The “Work” singer has already seen insane success with her Fenty Beauty line as well as her Fenty X Puma clothing collections. And so, a lingerie line makes sense as the next venture in her growing empire.

Her fans, of course, were here for all of it:

https://twitter.com/breeeeenn_/status/987465361799852032
https://twitter.com/soykawai/status/987384174356107264

I wear a bra once or twice a month so if you think I’m spending all my money on Rihanna’s new lingerie line you are completely right smh

— Connie Perignon 🌹 NYC 4/26-30 (@connperignon) April 18, 2018

Rihanna has yet to announce when the line will be revealed in full or when it will be available for purchase.