The fashion industry has found that using an influencer to promote their clothes is an easy money maker. And while most brands play it safe by partnering with picture perfect bloggers, Alexander Wang snagged hilarious YouTuber Rickey Thompson. You may have seen Thompson on your social media feed and whether he’s twerking or ranting, you’re in for a good cackle. This isn’t the duo’s first collaboration as Thompson walked in Wang’s Season 2 show last December.
Yesterday, the brand known for making pieces for “cool kids” released their Wash + Go collection, debuting a video campaign where Thompson plays a comical salesperson. Promoting Wangs new easy cleaning collection he proclaims “Did that dirty bus have the nerve to splash you all over with yucky street water? Toss in the wash!” If you haven’t seen the witty video, take a look for yourself below.