It’s not uncommon to go shopping at a department store and find a limited range of sizes in some of your favorite brands. It’s also not uncommon to find separate sections for regular, petite and plus sizes, however Nordstrom is looking to change that.
Nordstrom recently announced that they would like to become more inclusive when it comes to sizes.
The luxury department store has called on major brands to include more items in sizes 14, 16 and 18 as well as sizes 0 and 2. Considering most contemporary brands range from size 4 to 12 and majority of plus size brands start at size 18, this new initiative will help fill in the gaps in sizing.
"Our customers have been asking for a broader range of sizes on both sides of the spectrum – the zeros and 2's and beyond size 12," said Tricia Smith, Nordstrom’s executive vice president and general merchandise manager for designer, women's and kids apparel in a statement. "We recognize the opportunity to serve customers better by having more sizes. Style and fashion apply to everyone. They're not created for a limited group of sizes. We don't view being size inclusive any differently that the need to be more inclusive across the board—whether it's ethnicity, size or body type. In our opinion, petite and plus sizes shouldn't be considered special categories. They're just sizes."
Nordstrom hopes to offer extended sizes in 40 brands by the holidays, and up to 60 brands by spring of next year. A few brands that have already agreed to participate include Madewell, Rag & Bone and Topshop.
In addition, Nordstrom is planning to offer an inclusive denim department with all sizes, including petite and plus size, in one section.
The extended sizing initiative launches with the opening of Nordstrom’s new Century City store in Los Angeles this week.