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This man is Helping Put Bermuda Fashion on the map

Fun and fashion in the sun! 

Prepare to add Bermuda to the list of international fashion weeks to watch.

Bermudian Amir X is the man behind the forthcoming event deemed Bermuda International Collections Fashion Week. The 45-year-old is hoping to feature diverse local and international designers and models, as a way to give back to the communities that served him. Amir has been working in the fashion industry for more than 20 years, much of which was spent in South Africa working with fashion houses like David Tlale, Gavin Rajah, and Marrianne Fassler, as well as Nelson Mandela.

Pooling his resources to pull off the venture, model and Miss Universe training coach Lu Celania Sierra, “Project Runway” model Aminat Ayinde, and up-and-coming albino model Sanele Junior Xaba from Cape Town will all take part in the shows.

Bermuda’s Orange Bay Company consignment store is a partner for the women’s collection, while the men’s collection will be customized with Amir’s punk rock aesthetics—where he will likely incorporate the exotic South African skins he’s bought over the years.

“I’m putting a lot into the imagery, so that we can become an international fashion destination for people to look for brands they see in other parts of the world,” he explains.

Bermuda International Collections: Fashion Royalty will be held from July 4 to 9 at the Ruth Seaton James Auditorium.