The long-awaited collection by Moschino and H&M debuted in New York City this week with a star-studded fashion show.
A fast-fashion retailer known for its exclusive collaborations with high-end fashion brands, H&M has unveiled collections with several notable designers over the years, including Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Versace, Balmain, and many more.
RELATED: Tracee Ellis Ross Gets the Utility Jumpsuit Right at Moschino Runway Show
RELATED: Supermodel Naomi Campbell Covers ESSENCE's September Fashion Issue, Honoring Dapper Dan
Now, the apparel and accessories giant is joining forces with Jeremy Scott of Moschino to present a new collection – Moschino [tv] H&M. While the line is indeed a collaborative effort, the NYC fashion presentation was done in true Moschino fashion with the runway being designed to replicate New York City’s Times Square district- complete with billboards, marquee’s and food trucks.
Models Duckie Thot, Winnie Harlow, and Joan Smalls were among those who worked the catwalk outfitted in select pieces from the collection.
A highlight of the evening was a surprise appearance by supermodel Naomi Campbell, who closed out the show.
While Campbell shut down the runway, Scott strutted out right behind her- wearing silver sequin overalls as he sashayed backstage to congratulate the models and his team. After the fashion show, the stage was converted into a dance floor and in true H&M style, an on-site pop-up shop was presented for guests to shop the show. “Thank you everyone… Thank you for all your support,” Scott exclaimed as he made his way through the crowd- taking selfies along the way.
Summarizing his new collection, Scott said, “For me, the H&M x Moschino collaboration is a way for me to bring my work to people. I’m excited about being able to bring this exciting collection to you!”
Despite H&M’s controversial advertisement earlier this year, it seems a bit of hope has been restored in the brand—an evident takeaway from the presentation of this collection. Over the years, the Moschino brand has established a solid reputation for their inclusivity and the notable presence of a diverse range of models on the runway at their shows. H&M collaborating with Moschino proves a positive step for the brand, not only as an opportunity to create a fabulous collection, but also to remind consumers of what they once enjoyed about H&M.
Shop the collection starting November 8 in select H&M stores and online.
You may like
Get The Essence Newsletter and Special Offers delivered to your inbox!