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Home · Fashion

Leyna Bloom Stars In Lingerie Campaign For Playful Promises

The model and actress continues to break boundaries. 
Leyna Bloom Stars In Lingerie Campaign
By Nandi Howard · Updated October 23, 2020

Leyna Bloom broke headlines last year when she campaigned to be the first transgender model to walk on the Victoria’s Secret runway. Making it in the fashion industry is already a challenge, but some of todays most popular models were discovered on the Internet, so Bloom’s strategy of petitioning herself for the gig via social media isn’t so far-fetched.

Trying to be the 1st Trans model of color walk a #VictoriaSecret Fashion show. #transisbeautiful #LeynaBloom 💕 pic.twitter.com/xkLW5W9YqO

— Leyna Bloom (@leynabloom) April 9, 2018

“As a young Black trans woman, the first money I got to invest in my transition was in lingerie.”

Already having graced the runway for Chomat and other clients, last season Bloom walked the Tommy Hilfiger x Zendaya Spring/Summer runway show and last month she become the first trans woman of color to have a film premiere at Cannes.

View this post on Instagram

@Tommyhilfiger X @Zendaya What a special moment to be apart of. Huge TY to @LuxuryLaw for making sure I was in this show I love you ❤️ Make Up @patmcgrathreal @bobscott200 hair @kimblehaircare @hairbydeandrepeoples also thanks to @Emperor.Lee & @DamianBao 🙏🏽 #TommyXZendaya

A post shared by Leyna Bloom (@leynabloom) on Mar 2, 2019 at 8:08pm PST

Most recently, Playful Promises, an inclusive swimwear and lingerie brand, launched its 15th Anniversary Campaign with Bloom as its leading lady. “As a young Black trans woman, the first money I got to invest in my transition was in lingerie,” the Chicago native told Glamour. “It means a lot to me. It’s like putting on foundation or buying mascara from the local pharmacy. It’s an experience that we cherish.”

Check out the full collection here.

TOPICS:  leyna bloom lingerie Victoria’s Secret
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