Earlier today, actress Lauren London debuted a new campaign with global retailer Puma.
“There is nothing to hide here, no way to pretend,” says London as the video starts. Earlier this year, the actress lost her long-time boyfriend and rapper Nipsey Hussle to gun violence. Since then, the industry and fans have mourned Nipsey’s death and continued to support Lauren along the way. To continue his legacy, Lauren joins PUMA to release a heartfelt video that takes you for a walk through Crenshaw. Throughout the video, London can be seen conversing with community natives while sporting Puma athleisure.
“I got a question only Lord knows, does life birth us twice,” London ask as the video continues. Directed by Danny Williams, the campaign pays homage to the late Nipsey Hussle.
“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger,” reads the campaign description.
Check out the video above.