Months ago, ESSENCE reported on the highly-anticipated collaboration between UK retail giant, ASOS, and beloved designer, LaQuan Smith.
Well, fashion fiends, we’ve got great news: the wait is officially over.
This week, the glamorous fashion union has finally announced that items from the collection are now available for online purchase via the ASOS website.
Smith has quickly built a name for himself as the go-to celebrity dress designer for megastars like Béyonce, Kim Kardashian, and Lala Anthony, to name just a few. He runway collections are also frequently showcased during New York Fashion Week and his looks are often seen on multiple, A-list red carpets.
Now, through the ASOS partnership, fans have the opportunity buy into the Smith aesthetic without breaking the bank.
“It’s all about confidence and being unapologetic in who you are,” he says of the collection. “It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”
With a range of women’s and men’s merchandise made available for consumers, the price points are between $35 – $285, and includes extended sizing for ASOS Curve and ASOS Plus.
Shop the collection at us.asos.com.
