The ultimate #BlackBoyJoy representative Jay Versace is teaming up with Barneys New York to give back for the holidays.
The 90s-loving social media star, best known for his funny impressions and dance moves, will be joining the department store for its #HaasRules holiday campaign.
Versace will be using his influence to raise money for the Children’s Defense Fund, which ensures that every child has the chance for a successful, healthy, and safe start in life.
“For every social media post shared using the hashtag #HaasRules, the Barneys New York Foundation will give $5 to the Children’s Defense Fund!” Versace captioned a colorful and psychedelic campaign videos for Barneys.
As for Versace, he told Barneys New York that he is still surprised that being authentic is opening up opportunities for him: “It’s unbelievable that I’m just being myself and people are blown away. I feel so accepted for who I am. So many opportunities are coming my way and I ask how, but maybe I’m just doing that little something extra that other people don’t do.”