Snoop Dogg is not only an iconic rapper, talk show host and savvy businessman— he’s now the inspiration behind a fashion line.
Last weekend at MADE LA, the rapper’s son Cordell Broadus debuted his Snoop Dogg-inspired collection with L.A.-based streetwear brand Joyrich and it was a spectacle of grand proportions.
The runway complete with low riders and traffic signs gave us major Long Beach vibes and was the ultimate homage to Snoop and his famous hometown.
“The inspiration is my father. He’s my biggest hero… It’s an early father’s day gift!,” Broadus told The Hollywood Reporter,
The 20-year-old took to the runway alongside models clad in plaid pajama pants, faux fur bathrobes, athletic jerseys and shorts, print bikinis and bandana tops.
Cordell, who quit football to pursue his true passion of fashion and film says it wasn’t easy to get his dad’s financial support for the venture, even revealing he had to pay his dad for his appearance and DJ set.
“My dad doesn’t treat me like his son when we’re doing business,” he said. “He’s an actual client so I had to approach him as a client.”
Overall, Snoop revealed that he’s proud of his son’s efforts saying, “I admire he stayed true to himself.”
See scenes the Snoop Dogg-inspired show below!
Snoop Dogg x JoyRich