Art Basel weekend is officially here and industry insiders, art fanatics, and influencers are headed down to Miami to enjoy the annual weekend-long event. Basel always invites prodigious projects and in an era where collaboration seems to fuel the industry, you’ll be catching a lot of artists fusing their work within the fashion or music space.

One collab that is giving us major FOMO is the Hebru Brantly and BBC Ice Cream capsule collection. BBC Ice cream is the sister brand to Phrarrels Billionaire Boys Club while Brantley sits at the helm of black artists.

For a second time, BBC Ice Cream tapped the Chicago artist to create exclusive merch for Art Basel attendees. The collection will feature key pieces such as t-shirts and hoodies, branded by Brantley’s art characters “Phibby”, “Jean Grey”, and “Flyboy.”

The collection is available today online and at the BBC ICECREAM Miami Pop-Up, located at 255 NW 25th Street, Miami, FL. Hebru Brantley and Pharrell are rumored to be in attendance.

TOPICS: