New York Times best-selling author and acclaimed rapper, Gucci Mane is the new face of Gucci’s Spring/Summer 2020 advertising campaign. Though we’re happy for The Guwop, this is a long time coming for the creative who continues to keep the Italian fashion house relevant to the community.

Gucci’s new Spring/Summer 2020 advertising campaign is all about the party life, promoting endless possibilities and no boundaries.

“Gucci is a party, and everyone is invited” could be the perfect slogan, adds the brand’s Creative Director, Alessandro Michele. “It’s playful, liberated, libertarian, and also inclusive, hedonist and uninhibited .”

Take a closer look at Gucci Mane seemly living his best life in the brand’s Spring/Summer 2020 advertising campaign below.

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