• Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Fashion Week

Beauty Vlogger Jackie Ania Tells Us What Fashion Week is Really Like

It’s a lot more work than you probably think.
Beauty Vlogger Jackie Ania Tells Us What Fashion Week is Really Like
Getty Images
By Siraad Dirshe · Updated October 26, 2020

Jackie Aina, also known as La Bronze James (the woman has mastered the art of the highlight!), is a beauty force to be reckoned with. In case you’re not familiar, Aina is the 30-year-old-beauty vlogging sensation known for racking up hundreds of thousands of views on her hilarious and candid makeup reviews — her latest video about nude lipsticks for dark skin women has already been viewed more than 275k times in less than a week. But unlike most vloggers/bloggers, Jackie isn’t afraid to speak up and use her platform to tackle tough issues, like cultural appropriation or depression.

In addition to keeping her 649k Instagram followers up on the latest highlighters, foundations and lipsticks, Jackie regularly let’s us in to her #v.busy life. We caught up with the cotton-candy-haired Aina to find out what it’s really like to attend New York Fashion Week as a beauty vlogger.

On her Fashion Week strategy…

This is my second year at Fashion Week, and I’m super excited about it. This year I decided to attend less shows, and just stick to my favorites. When it comes to prepping for the busy week I don’t really do anything too crazy to be honest. But there is lots of shopping and curating looks for each show and all of the events that happen throughout the week.

New York state of mind 🗽(scroll for a surprise 🌺)

A post shared by Jackie Aina (@jackieaina) on Sep 6, 2017 at 9:38pm PDT

And the personal fashion show invitations?!?

The highlight of this year has definitely been being personally invited to a show. Laquan Smith’s team reached out this year and dressed me for his show, so that was amazing. 

@laquan_smith - the first designer to personally invite me to his #NYFW show and dress me for it❤️ you're a legend zaddy 🙌🏾 cotton candy pink bundles: @thevirginhairfantasy

A post shared by Jackie Aina (@jackieaina) on Sep 11, 2017 at 11:57am PDT

How she balances it all:

The week can get a bit hectic, so it’s all about balance. I usually do one to two shows a day, and then maybe an event or two. I’ll also try to squeeze in a lunch or dinner dates for all of the brands and media outlets that are New York-based as well. There’s a lot to do for sure, but it’s also about having fun.

Oh yeah, and about Fenty Beauty:

I got to attend the Fenty Beauty launch this season. It was a very well put together event – and Rihanna was there. The few products I have tried I’ve been enjoying!

F E N T Y 💖 #fentybeauty

A post shared by Jackie Aina (@jackieaina) on Sep 7, 2017 at 10:23pm PDT

Why beauty vloggers belong at Fashion Week:

The biggest misconception people have about beauty influencers and Fashion Week is that we don’t belong, but we definitely do! The fashion world used be so stiff and rigid, with very little room for newcomers. It’s still kind of like that, but the digital era is totally changing how we view what’s beautiful and welcome. Influencers come from all walks of life and being involved with Fashion Week and being backstage livens things up a bit.

COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now