Sean “Diddy” Combs is making social media history. The music icon and fashion maven has launched the first ever Instagram fashion show, debuting looks from his menswear line Sean John.
“In honor of New York Fashion Week we wanted to do something that has never been done before,” Combs said in a press release. “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”
During the online fashion show, Combs will post new looks on his Instagram account every 30 minutes. Viewers will be able to see pictures of the latest collection, which is exclusively carried at Macy’s stores.
The event takes place today, February 8, from 10 a.m. – 5:00 p.m. EST.