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Turning heads one body-con dress at a time!

Avon Dorsey
Jan, 04, 2017

What do you get when you place a few, famous faces in your fashion designs?

Six million followers (and counting) is what you get -- along with loads of cash registers ringing and online sales that any retailer would kill for! These are the makings of one of the fastest growing fashion destinations on the web, fashionnova.com, and it all happened right before our very eyes.

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If you’re like me, you’ve logged onto your social media accounts at multiple times throughout the day, scrolling through the countless number of pics with celebs doing some of our fave (and some undesirable) things. And on that rare occasion, a few celebs will stand out from the crowd, having a major key, fashion moment that urges us to double-tap with rapid fire!

For example, when Teyana Taylor hit the stage with Usher at the annual, HOT 97 Holiday concert, she -again- gave us body envy as she wore a shimmery little number from Fashion Nova.

In addition to Teyana, the newest Kardashian-clan member, Blac Chyna has also been seen wearing the brand.

A photo posted by Blac Chyna (@blacchyna) on

Now, with all of this Hollywood support, the million-dollar question is: Are these celebs getting paid to wear this stuff, or is this really a dope and legitimate fashion brand?

Well, my fashion friends, the answer to the former is unknown -- but to answer the latter, here’s what the brand has to say via their website:

“We at Fashion Nova believe the customer is the Star. The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends.”

Surprisingly enough, the brand started out being sold physically through its Los Angeles retail locations, and has enjoyed a strong surge of online support due to its celebrity clientele, which includes Kylie Jenner, Amber Rose, Christina Milian, and many others. But the overarching theme that seems to resound from all the Instagram likes and Pinterest re-pins, is that this brand has an undying appreciation for the female form. Most, if not all, of the brand’s website photos show the models in a number of body-con dresses, jeans and crop-tops. And yes, we all love the occasional style liberation of a woman’s body, but is this the new-norm? Or is the body-con moment just that -- a moment?

In contrast to the brand’s increasingly popular ‘body-con’ form-fitting staples, they’ve also ventured into shoes, outerwear and accessories.

A photo posted by FashionNova.com (@fashionnova) on

Furthermore, the prices are low, and that’s really the bottom-line! As is the case with any fast-fashion retailer like H&M, Zara, Topshop, etc, Fashion Nova's winning strategy seems to be luring customers in with deliciously-low prices and offering merchandise that might somewhat resemble the big-name, designer trends -- nd for the average consumer, that’s a win-win situation; looking the part and not having to pay extra for it!

But we don’t just want to take a celebrity’s word for it… let us know your thoughts on the brand.  Weigh in on the comment section below.

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