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Home • Fashion

Erykah Badu's Online Store Is Coming — Here's What We Know

Badu World Market is set to launch on Feb. 20.
Erykah Badu’s Online Store Is Coming —  Here’s What We Know
By Brooklyn White · Updated November 4, 2020

In a profile with InStyle, soul legend Erykah Badu revealed that she had something up her sleeve — an online clothing store. Partially inspired by Chinatown Market’s “bootlegged” approach, Badu is cultivating a wide-ranging online space for her dedicated fans. It’ll be complete with knick-knacks Badu has seen during her travels around the globe. Her brand will be aptly titled, Badu World Market.

Badu World Market will mix the concept of a traditional merch store with highly intentional curation. Back in late October, Badu worked with Chinatown Market on a now sold-out shirt to give a glimpse into what their collaborative relationship is like. The collaboration, which happened via Instagram live, also showed one of the types of pieces that buyers will be able to cop once the store goes live.

View this post on Instagram

Badu World Market x @chinatownmarket collab available now on www.thechinatownmarket.com Link in bio

A post shared by THE UNICORN (@erykahbadu) on Oct 23, 2019 at 9:12pm PDT

She confirmed via Instagram that the store will have a section dedicated to sacred metals. One item that will be sold through this portion of the site is the chakra-balancing, metal baby hairs. “I challenged my fave classmate on earth, artist [Soull Kehinde Fundsworth] OGUN to conjure me up some enchanted baby hairs and edges that I can’t sweat out at the club, yet, will also keep me grounded and focused on balancing my ‘Dougie’ chakra,” she wrote. “Only at Badu World Market,” the singer added.

View this post on Instagram

Just grease and water ………………………………………………………………………………………………….badu bb hairs and edges combs – by Eb x @l_enchanteur ….. I challenged my fave classmate -on – earth, artist @Soullogun to conjure me up some enchanted baby hairS and edges that I can’t sweat out at the club, YET, will also keep me grounded and focused on BALANCING my “Dougie” chakra ……. – only at BADU WORLD MARKET 2/20/2030 I mean 2020 … from the BADU OGUNGUN / SACRED METALS line.

A post shared by THE UNICORN (@erykahbadu) on Jan 5, 2020 at 7:15am PST

The store is set to launch on February 20, 2020, six days before Badu’s birthday. Sign up here for updates.

TOPICS:  Badu Market Worldwide clothing Erykah Badu online store
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