Singer and songwriter, DaniLeigh is the latest star to ink a deal with PUMA. The athletic brand officially signed the 24-year-old in July 2019 and she joined the likes of the late Nipsey Hussle, Selena Gomez, Meek Mill, G-Eazy, Big Sean and Dreezy, who are all partners with the brand. ESSENCE caught up with the easy-breezy singer at the exclusive launch of PUMA’s Spring/Summer 2020 women’s collection in New York. The new collection features a variation of colorful, retro pieces from jackets to hoodies, t-shirts, sports bras and leggings. It’s pretty much a cozy fashionista’s dream.
DaniLeigh gave us the scoop on everything from her style, wardrobe essentials and working with PUMA at the launch. When it comes to her style, she describes it as fly. “Give me comfortable and cozy. I love turtlenecks and sweats,” she told ESSENCE. The “Lil Bebe” singer explained that working with PUMA has been amazing. “They threw my birthday party and send me so much shoes, which I am happy to bless my family with.”
“Give me comfortable and cozy. I love turtlenecks and sweats,” – DaniLeigh
It is no surprise that the Miami-born choreographer would embark on this journey with PUMA as she has always been interested in fashion and prefers more of an athleisure style. As for what’s next for the songstress, she is currently working on her sophomore project and is looking forward to attending some shows and events during New York Fashion Week 2020. PUMA’s Spring/Summer 2020 collection is now available to purchase.