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Coach Taps Quincy For Its Holiday Campaign

"I didn't know that there could be fun in building a relationship with a clothing brand," Quincy tells ESSENCE.

You can always count on Coach to pop up with a campaign that reminds you fashion is in fact very much alive. Fresh off the heels of its highly anticipated Basquiat x Coach capsule collection, the fashion house is back with a new holiday campaign.

Today, the brand released its “Holiday Is Where You Find It” campaign where you can catch some familiar global faces of the house like Michael B. Jordan along with the extended Coach family appearing alongside. “I didn’t know that there could be fun in building a relationship with a clothing brand,” Quincy tells ESSENCE.

The luxury label tapped the entertainer to star in its Holiday campaign as well. This is not the first time the pair has partnered together, the artist modeled Coach’s latest timepiece collection. “It seemed like work for me from afar up until you’re really recognized by these people and these creative directors,” he says.

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While 2020 has arguably been unique in its own way, Coach has managed to remind buyers the importance of togetherness and family this year with its campaigns. “Holiday Is Where You Find It” spotlights the house’s Beat Shoulder Bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men. The campaign also reintroduces the Swinger Bag which was first introduced in the eighties.

“I think Coach found that little click for them that really, really hits. Because I’m always a fan of all the nostalgic, the reworks, classics. That’s just who I am. I’m an old soul to begin with,” Quincy concluded.

For more information visit Coach.com.