Coach Is Doing A Major Brand Makeover

Coach has been one of our favorite handbag brands over the years, but it’s time for us to become familiar with a new name for “the original American house of leather.” Today, Coach announced they are rebranding as a new company named Tapestry.

Coach, which was founded in 1941, also owns Stuart Weitzman and Kate Spade. Coach acquired shoe brand Stuart Weitzman back in 2015 and this past May, they also purchased Kate Spade. All three fashion brands will now operate under Tapestry as a multibrand group.

In an interview with The New York Times, Coach’s chief executive Victor Luis said, “It’s a wonderful metaphor for what we believe in, which is individual threads of different colors all working together to create a picture.” Luis also shared that he is looking to create “the first New York Fashion Group.”

We wonder if this could potentially be a new trend for fashion companies going forward. Considering Coach’s rival Michael Kors recently bought Jimmy Choo in July, we’ll be keeping our eyes peeled.

The official name change from Coach to Tapestry will happen on October 31.