Author Chimamanda Ngozi Adichie has made it her mission to support Nigerian designers with her new Wear Nigeria campaign.
We may know Chimamanda Ngozi Adichie for her brilliant literary work and powerful impact on feminist ideas, but there’s something to be said about her stellar style chops.
Ever vocal about her Nigerian roots, Adichie has made it her mission to pair style and substance for a much needed look at the country’s talented fashion artisans.
In a recent Facebook post, the acclaimed writer spoke about how the Nigerian government’s “disastrous economic policies” have caused the country’s local currency to decline in value, which has led to a reduction in “disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty,” notes The Cut.
In response to these issues, Adichie has pledged to uplift and promote Nigerian brands by wearing their pieces for public appearances as part of her new Wear Nigerian campaign.
“In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names,” Adichie wrote. “I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.”
Highlighting the new initiative via an Instagram page run by her nieces Chisom and Amaka, Adichie can be seen looking absolutely fabulous in pieces by some of Nigeria’s most talented designers.
The campaign is special not only because of its inevitable exposure for deserving brands, but the notion that using your platform to bring light to your own is something we should all be doing more of.
Kudos to Adichie and her new Wear Nigerian initiative! We’re loving the movement and the killer looks she’s serving!
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