Adidas and Beyoncé welcome each other as creative partners on a new innovative endeavor. The two forces are initiating opportunities to empower the next generation of creators and provoke positive change. This partnership greatly exceeds the foreseen apparel.
It wasn’t too long ago – the end of 2018 – Beyoncé became the first black women to be the sole owner of an athleisure brand. This accomplishment was the result of the music mogul relentlessly cutting ties with former fifty-percent owner, Topshop. Adidas assures that her full ownership of Ivy Park will remain unaffected in this new business endeavor.
“This is the partnership of a lifetime for me,” said Beyoncé in a statement. “Adidas has had tremendous success in pushing creative boundaries/ We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching Ivy Park on a truly global scale with a proven, dynamic leader.”
This partnership is truly iconic. We’ll be awaiting their highly-anticipated work together, because in true Beyoncé form – it’ll be nothing less than flawless.