Fans of Whitney Houston are split on social media regarding the news that there’s reportedly a hologram tour in the works that will honor the greatness of the legendary singer.

Houston’s estate, managed by the late singer’s sister-in-law Pat Houston, has struck up a partnership with Primary Wave Publishing, a bi-coastal boutique music and marketing agency, to produce a “hologram” tour, an album of unreleased music and increased branding opportunities such as a Broadway musical further down the line.  

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In an interview with The New York Times, Houston said, “Everything is about timing for me. It’s been quite emotional for the past seven years. But now it’s about being strategic.”

The “hologram” tour, which is already in development, will feature a digital Houston performing hits such as “I Wanna Dance With Somebody (Who Loves Me)” and “The Greatest Love of All,” accompanied by her original and background singers–including her brother, Gary Garland Houston, who is married to Pat.

Paul Natkin

“The hologram has taken precedence over everything,” she said.

Primary Waves will acquire a 50 percent stake of Houston’s estate, valued at $14 million. It includes the singer’s film and music royalties, merchandising and the rights to her name and likeness.

“She had money when she died,” Houston clarified to dispel misconceptions that the “How I Will I Know” singer was broke when she died in 2012. “It wasn’t multi-millions, like everyone thought, but she wasn’t broke.”

Primary Wave’s founder Larry Mestel told The Times that the goal is to “remind people that that is what her legacy is.”


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