Pharrell Williams is singlehandedly reminding people that there’s something special about his home state of Virginia. The renowned rapper and producer is working with Live Nation to launch the Something In The Water Festival to introduce the nation to the birthplace of the iconic sound that took him across the globe and home again.

Williams cited all of the exceptional people that have come from Virginia when announcing the new festival.

“Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense – the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant,” said Williams in a statement.

The three-day festival will take place on the beach and will include performances by Travis Scott, Migos, Missy Elliott, J Balvin, Janelle Monae, SZA, Lil Uzi Vert, Diplo, Anderson .Paak & The Free Nationals, Pusha T, Ferg, Jhené Aiko, Virgil Abloh, DRAM, Leikeli47, and Jaden Smith.

Music isn’t the only area that will be highlighted during the festival. Education, sports, art and culture, health and wellness will also be incorporated. There will also be a special screening and conversation presented by Ava Duvernay’s ARRAY, her independent film distribution collaborative created to magnify the perspectives of independent filmmakers, especially those of color.

“For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well deserved opportunities unfold,” Williams explained in a statement. “Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”

Tickets for the first-ever the Something In The Water festival will go on sale beginning Friday at 12 p.m. local time at SOMETHINGINTHEWATER.COM.

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