Netflix was thrilled when their adaptation of Josh Malerman’s Bird Box nearly broke the internet, but they’re not as thrilled about fans potentially breaking their necks doing the so-called #BirdBoxChallenge.
On Wednesday, the streaming service issued a warning begging fans not to endanger themselves trying to do the challenge that requires them to perform tasks blindfolded.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” a representative for the company wrote on Twitter.“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes,” the statement continued, referencing the film’s main characters.
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Bird Box centers on a woman, played by Sandra Bullock, and two children, trying to survive an end-of-the-world phenomenon by being completely blindfolded as it prevents them from viewing shapeshifting monsters that could lead them to death.Not long after Bird Box debuted on the streaming service, fans began uploading videos of themselves trying to performing tasks blindfolded to social media, using the hashtag #birdboxchallenge.
The challenge has already gone viral, with even Good Morning America getting in on the fun. Hopefully that changes soon before some mother’s greatest fears about their kids playing in traffic start coming true.