The Ava Duvernay-directed “A Wrinkle in Time” will be hitting theaters next month, and two organizations are coming together to give underprivileged children a chance to watch the children’s book classic on big screens.
AMC Theaters and Color of Change are joining forces to create the Give A Child The Universe initiative, a chance for these kids to see the film for free at AMC theaters starting on March 9, Deadline reports.
Using the #BlackPantherChallenge as inspiration, this new initiative is a way for an individual or group to purchase tickets for children. This campaign will allow low-income kids, identified through a network of community partners, to watch matinee showings of the Disney movie at their local AMC theater.
The #BlackPantherChallenge raised over $400,000 for black kids to go watch the Marvel blockbuster.
“Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen,” said Rashad Robinson, executive director of Color Of Change in statement.
Duvernay tweeted her support of the movement on Friday, calling the initiative “very moving.”
You can donate a ticket to the initiative here.