This marks the third year that Kerry Washington has joined the Allstate Foundation Purple Purse campaign as an ambassador. The campaign benefits victims and survivors of domestic and financial abuse.
“For me, it’s just such an ideal partnership, because selfishly I just participate and work in areas that are very important to me, meaning both fashion and supporting women’s empowerment,” Washington tells People.
“To be ambassador for the Allstate Foundation and for Purple Purse is an honor for me, because I love being able to be a part of real, long-term solutions for giving security, and wisdom, and knowledge and empowerment for domestic violence victims and survivors.”
For the last two years Washington has teamed up with the foundation to design a bag. The proceeds of purchased bags benefit the Purple Purse campaign, however Washington states that the “goal is to not have to design them anymore.”
“The goal is to really end the cycle of abuse so that… the choice to have a Purple Purse is solely esthetic and not about making a difference and changing lives through fashion,” says Washington.
The Purple Purse 2016 Domestic Violence campaign from the Allstate Foundation launches the #FreetoWalk campaign, calling for “attention to the barriers that keep women trapped in abusive relationships,” says the foundation.
To learn more about Purple Purse, click here.
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