February has come, and just like that, it’s about to go. The second month of the year may be short on days, but it certainly wasn’t low on lifestyle product releases. The giants of tech dropped phones heavy on the AI capabilities at price ranges that fit a variety of pocketbooks. The fitness realm saw the introduction of a new supplement brand from a sports legend. An audio titan finally released a new model of the most popular earbud for workouts. Body care brands didn’t skimp on offering up that new-new in luxurious scents as winter slowly but surely begins to fade out. And a historic collective of quilters partnered with one of the world’s biggest sportswear brands for Black History Month and beyond.
So what’s worth spending your dollars on? We’ve got the deets on our favorite new lifestyle releases from February, what they offer, and links to where you can find it all if you’re interested in trying these good goods.
Don’t call it a “budget” iPhone, because that’s not what it is. The newest member of the 16 family, which currently includes the iPhone 16, the Pro, and the Pro Max, has some of the same features found in the more expensive models. However, it’s meant to be the 16 at a price point that works for every budget and perhaps, more straightforward phone needs. It’s smaller, for those who aren’t crazy about brick-sized smartphones. The battery life is impressive, the camera is still powerful (I’ve enjoyed the clear portraits I’ve been able to take of my sons thanks to the 48MP power), and you still get the Action button, which you can customize to take you to whatever mode or function you use most. And the AI, make that Apple Intelligence, is incredibly helpful, whether you’re trying to edit photos, send more eloquent emails, identify cool things around you, and more.
Available at Apple
The brand’s most popular workout earbuds are back and better. They boast a remixed ear hook that fits even better around your ear, staying in place even more securely. They also have better sound than their predecessors thanks to the addition of Active Noise Cancellation, Transparency Mode, and Adaptive EQ. If that weren’t enough, they are also equipped with a Heart Rate Monitor and come in new, funky shades, like an eclectic orange. These have been a must for my jogs since they released everywhere on Feb. 13.
Available at Amazon
Released for the Valentine’s Day holiday, BSB offers four luscious new fragrance oils inspired by the 1997 film Love Jones. The limited edition fragrances include Love Story, Ginger Snap, Magenta Mamba, and Sparkling Blush. The collection sold out shortly after dropping but has since been restocked.
Available at Brown Sugar Babe
Just in time for the new season of the HBO hit The White Lotus, which is set in Thailand this time around, the popular travel lifestyle brand Away teamed up with the show to drop raffia-inspired luggage with leather detailing and a lotus flower print. Pieces are available in their hardside suitcases, as well as a brand new Resort Weekender and Poolside Tote for your next getaway.
Available at Away
For the yoga girlies trying to keep their mats tidy and together and those with an exercise mat, too, the Bala brand, known for their chic and effective workout products, just released a cute Mat Scrunchie. They’ve been flying since their release this month, but you can be notified about the restocks!
Available at Bala
With Sleep Awareness Week right around the corner, get your zzzs right. This new mint chocolate flavor of MoonBrew’s popular product not only tastes good, but it also helps support a full sleep cycle and improves muscle recovery thanks to magnesium, chamomile and more. Better sleep contributes to lower cortisol levels and a healthier immune system. You can’t beat that!
Available at MoonBrew
The new National Women’s Soccer League season is getting ready to begin, but the ladies can’t dominate on the field in the way they do best without some top-tier gear. So Nike got to work, creating away kits that are inspired by the landscapes and colors of the 14 active club’s home cities. The end result is uniforms that are sure to turn heads on the field and off. Hence, why you need to get your hands on one now that they’re available.
Available at Nike
For the Android lovers looking to stay up on the latest drops, Samsung just released its latest series of phones, and of course, the AI has technology is advanced. That includes the feature Now Brief, offering tailored suggestions of things you should know throughout your day, Audio Eraser, and for photo and video editors out there, Generative Edit and Sketch to Image features as well. The phones, whether you choose the 25, 25+ or Ultra, come in some cool shades, including mint, navy and shadow, and a pinkgold available exclusively online.
Available at Samsung
Alicia Keys’s holistic beauty and skincare brand, Keys Soulcare, just launched their newest product, a Sage and Oat milk-scented body lotion that hydrates thanks to its shea butter, chia seed oil and allantoin ingredients. It comes just in time for these last frigid weeks of winter.
Available at Keys Soulcare
As part of Pottery Barn Kids’s expansion of its Modern Baby collection, the brand has released some stylish new products for your little one’s room. That includes this super cool mirror shaped like the moon. It’s backlit with LED strips to help it glow in your child’s nursery, or big girl/boy room.
Available at Pottery Barn Kids
A three-product system from the experts at dental health brand Colgate, it includes a reformulated toothpaste, brand new toothbrush and mouthwash that when used together, works magic. The brand says the trio is 15x more effective at fighting the root cause of many oral health problems, like gingivitis, cavities, and the reduction of bacteria buildup in about six weeks in comparison to non-antibacterial fluoride toothpaste and a flat trim toothbrush.
Available at Amazon
The popular sock brand has joined forces with the clog kings to release a pair of Crocs with a matching pair of socks. They include the Balloon Flower Stomp Lined Clogs (furry and cozy) and the Cloudy Classic Lined Clog. Both come in vivid prints with super cute Jibbitz adornments to further color the shoes.
Available at Happy Socks
As part of the adidas Honoring Black Excellence 2025 Program, the brand teamed up with this year’s honorees, the quilters of Gee’s Bend, to release a line of NCAA basketball jerseys with designs inspired by the quilt designs of the talented group out of Alabama. School jerseys available presently include the University of Kansas, University of Miami, Indiana University and the University of Louisville.
Available at adidas
If you haven’t yet bought a purifier, there’s no better time to invest in a good one. Coway, known for their great products, have released two new ones: the Airmega 350 and the 450. Both have a one-of-a-kind filtration system. It delivers cleaner air with less noise, airflow loss and more filtration efficiency.
Available at Coway
Because every bath experience should feel like it’s spa level, ditch the flimsy towels in favor of something a bit cozier from the brand. They’re made with 100 percent organic Aegean Turkish cotton and are replacing Brooklinen’s beloved Classic Towels.
Available at Brooklinen
Of all the things Floyd Mayweather could have created, he’s trying his hand at a line of premium supplements. It makes sense. A legendary boxer, he knows what it takes to properly fuel the body. Products include everything from protein powder to hydration stick packs, gut health nutrients and more.
Available at 101
Easter will be here for all your elaborate egg coloring and Sunday dinner plans. Prepare your little one for all the fun, and of course, to honor the resurrection of Jesus, with a brand new basket. We dig this cotton option (because traditional baskets can scratch sometimes) for the littlest bunnies in your life, which is customizable. Make it a bundle with the book Guess How Much I Love You, a silicone baby teether fashioned in the shape of a bunny, and a bunny rabbit yarn doll.
Available at Crate & Barrel