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Home • Beauty

5 Black-Owned Fragrance Launches You’ll Want to Add To Your Cart During The Sephora Sale

Level up your scent wardrobe with the latest launches from Black founders before they sell out during the sale.
5 Black-Owned Fragrance Launches You’ll Want to Add To Your Cart During The Sephora Sale
By Kimberly Wilson · Updated October 21, 2025
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The Sephora Savings Event is coming up, and if you’re anything like us (meaning, you’re chronically online and easily influenced), you’re already plotting out your haul. Rouge members get early access starting October 31 with 20% off, VIB members can start shopping November 4, and the whole thing runs through November 10. And with about 10 days to go, that means you’ve still got time to be strategic.

And what’s perhaps the most important thing that should probably be in your cart? Fragrance, of course. And most importantly, while you’re building your list, be sure to carve out some space for Black-owned fragrance brands.

Not sure where to start, or want a few great recommendations? Here are five Black-owned fragrances available at Sephora that are worth adding to your cart right now. And if you want to discover even more Black-owned fragrance brands beyond what Sephora carries, check out The Black Fragrance Association. The organization works to support and elevate Black perfumers, founders, and fragrance creatives in an industry where representation has been seriously lacking.

01
01 Brown Girl Jane – Chalet

An absolute must-smell, Chalet serves cozy luxury in a bottle. Think creamy white chocolate and dark cocoa softened by jasmine and vanilla, with champagne and plum giving it a pretty, effervescent lift.

Available at
102 Shop Now
02
02 FORVR Mood – She Was Here

Jackie Aina’s latest scent opens with roasted pistachio and vanilla milk for a rich, edible warmth, while Turkish rose keeps it soft and feminine. The amber-suede base settles into a smooth, skin-close finish that feels intimate and elevated.

Available at
79 Shop Now
03
03 Harlem Perfume Co. – Showgirl

Created by master perfumer Honorine Blanc as a nod to Harlem’s 1920s and ’30s showgirls, this scent opens with fizzy mandarin and pink pepper before melting into jasmine, lavender, and a golden amber-sandalwood finish. It’s sophisticated with just the right touch of sparkle.

Available at
140 Shop Now
04
04 World of Chris Collins – Forbidden Apple Croque Moi

This one balances a juicy red apple opening with warm notes of vanilla, cinnamon, and cashmere woods, making it an easy pick for anyone who loves a fruity scent with a smoother, more sensual dry-down. It wears well from day to night, which makes it a smart grab while it’s on sale.

Available at
175 Shop Now
05
05 Fenty Parfum – Hair & Body Mist

Rihanna’s signature warm floral scent got a lighter, easy-to-wear refresh in this hair and body mist, making it perfect for all-over spritzing. It gives you that soft amber-vanilla glow without feeling heavy, ideal for layering or touch-ups throughout the day.

Available at
53 Shop Now

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