This holiday season Ulta is making it easy to shop Black-owned excellence without having to hunt across ten different websites. These founders showed up with solutions for problems the beauty industry kept ignoring, and now their products are some of the best you can buy, period.
From award-winning hair care to groundbreaking skincare and show-stopping fragrances, these 10 products represent some of the best in beauty right now. Whether you’re shopping for your bestie, your mama, or yourself (no judgment, treat yourself sis), here’s what deserves a spot in your cart.
Chichi Eburu created Juvia’s Place because she was tired of struggling to find makeup that actually showed up on her deep skin tone. These highly pigmented blush duos are buildable, blendable, and designed to make your natural beauty pop
Rihanna changed the game when she launched Fenty, and this three-piece set is your chance to experience why everyone’s obsessed. It’s the brand that made the rest of the industry scramble to catch up on inclusivity, and these formulas? Still unmatched.
Octavia Morgan made history as the first Black woman-owned fragrance brand at Ulta, and not one of her scents has disappointed yet. This sexy, gender-neutral scent is the kind of fragrance that makes people ask, “What are you wearing?”
05
BETTER WORLD Fragrance House Summer Mink 2-Piece Gift Set
Drake teamed up with master perfumer Michael Carby for this one, and the concept alone is chef’s kiss. It’s a warm, creamy amber woody scent with cold spices and bright citruses that somehow just works.
For over 25 years, BLK/OPL has been out here understanding the assignment when it comes to deeper skin tones. This ultra-hydrating concealer covers dark circles, blemishes, and discoloration without the ashy, cakey nonsense.
07
Buttah Skin 3 Piece Skin Transforming Set with Oil Free Hyaluronic Gel
This trio was made specifically for melanin-rich skin, tackling dryness, hyperpigmentation, and inflammation in one go. The cleanser, vitamin C serum, and oil-free hyaluronic gel work together to give you that visibly brighter, healthier glow we’re all after.
08
Black Girl Sunscreen Make It Hybrid Broad Spectrum SPF 50
Finally, SPF that doesn’t leave us looking like we rubbed chalk on our faces. Created by women of color for people of color, this lightweight hybrid formula with zinc oxide, aloe, lavender, and shea butter protects against sun damage and hyperpigmentation while leaving a gorgeous dewy finish.
Tracee Ellis Ross said “enough” and created PATTERN specifically for curly, coily, and tight-textured hair. This travel-sized kit with leave-in conditioner, curl mousse, and curl gel gives you hydration, definition, and hold—everything you need for curls that look their absolute best.
10
BeautyStat Cosmetics Universal C Skin Refiner 20% Vitamin C Brightening Serum
This isn’t just any vitamin C serum. With 20% pure, stable vitamin C, firming peptides, hyaluronic acid, and ceramides, it tackles wrinkles and dark spots like nobody’s business, giving you smoother, brighter skin that actually shows results.
