Look back through time, and you’ll see that the beauty industry has changed exponentially. With the advent of online shopping, only the best of the best of drugstore products have stood the test of time, and overtime there has been an increased emphasis in the lifestyle of skin care. Where a few leading brands owned the market some years ago, there’s now a long list of brands worth tuning to tend to your skincare concerns. If you’re wondering where to start, just know that you can find all the best face serums, creams and oils in one place. On Amazon.
For the uninitiated, “expansive” isn’t even the word to use to describe Amazon’s beauty offering. The retailer’s selection comprises thousands of brands across both the mass beauty and premium sectors, and with a review section you can trust, it’s easy to weed out the fluff and discover the best of the best. Plus, so many of these products are on sale for Prime Day on July 12 and 13, so there’s no better time to dive in. Ahead, see our favorite options below.