Venus Williams is not just a professional athlete; she’s a business mogul with a degree in fashion. The 36-year-old is the creative director and vision behind the fitness apparel line, EleVen.
“I’ve always felt activewear was limited,” says Williams. “On the court, I struggled to find clothing that allowed me to express myself the way I could with the never-ending supply of ready-to-wear options. Add to that a fierce desire to motivate people to move their bodies, and the idea of EleVen was born.”
EleVen by Venus Williams encompasses strength and stylish flair for women both on and off the court.
“I set out to create something that would represent much more than I could ever achieve on the tennis court,” Williams said. “Clothing that allows you to express your individuality, cultivate strength and confidence and makes you feel good every time you put it on.”