A few months ago, the internet was abuzz with the rumor of Rihanna curating her own cosmetic line. Turns out, Rihanna’s foray into the beauty world is way more than skin deep. Her newest venture is called, “Fr8me,” and it’s a full-fledged beauty agency aimed at helping celebrity stylists, makeup artists, manicurists and photographers book editorial and advertorial gigs as well as red carpet events.
In an interview with The Hollywood Reporter, Rihanna explained that, “hair, makeup and styling play an important role in creativity. I am very involved with that part of my process so this agency was an organic thing for me to do.”
It has been reported that the signer has already signed some major talent to the label including her go-to girl, Mylah Morals, and she’s looking to sign more. This is the singer’s second venture into the agency world, following the launch of her photo agency, “A Dog Ate My Homework.” If you’re on the market for a creative agent, you may want to consider giving Fr8me a call, RiRi’s also down to sign new talent with “extraodrinary skills.”