Serena Williams wants women to pay a little more attention to their breasts during October, which is Breast Cancer Awareness Month.
In a new ad, the tennis star goes topless as she sings “I Touch Myself” by Divinyls. The song, originally full of sexual connotations, is now part of the I Touch Myself campaign to raise breast cancer awareness and promote early detection.
Sharing the clip to Instagram, Williams wrote, “This put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that.”
She added, “The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first.”
According to the National Breast Cancer Foundation, one in eight women will be diagnosed with breast cancer, which is the most common form of cancer among women and the second leading cause of cancer deaths among the group.
You can find out more about early detection and research at www.nationalbreastcancer.org.