“O, That’s Good!” products will be in grocery stores by September
Oprah Winfrey is bringing healthy comfort food to a supermarket near you.
The media mogul has now turned her sights to the food world, partnering with Kraft Heinz Company on a line of refrigerated food called “O, That's Good!”
“I love healthy foods and eating from my garden,” Winfrey said in a statement. She said she wanted to make “nutritious comfort foods more accessible to everyone.”
The first products will be eight dishes — four soups and four sides retailing for $4.99 and $4.49 respectively — and will be in grocery stores nationwide by September. Some of the dishes include mashed potatoes with cauliflower, creamy parmesan pasta with white bean puree replacing some of the cheese, and broccoli cheddar soup infused with butternut squash.
All eight items in the line will have no artificial flavors or coloring, and 10% of the profit will go to charities working to reduce hunger.
Oprah has already seen some success in the health arena. Her stake in Weight Watchers grew to $294 million after she initially bought it for $43 million in 2015.