The Chicago rapper just became the first artist to go platinum by releasing a streaming-only album.
Kanye West is still at the top of his game.
The rapper just became the first artist to go platinum without selling a single hard copy of an album, according to Billboard’s “platinum” criteria.
As reported by The Verge, “The Life of Pablo” released in February of last year, has been streamed over 3 billion times worldwide, and has just hit 1.5 billion streams in the US — making it the first album to be RIAA-certified platinum from streaming alone. The album was also available for sale on West’s website, but downloads contributed only 0.7 percent of its first-week units.
Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.
The news is really a sign of the times, when more artists are choosing to take non-traditional routes to release their music. Most notable for doing this is Chance the Rapper who not only received a Grammy nomination from a streaming-only album but also made the Billboard 200.
Despite being uninvited to the family barbecue for his problematic comments about President Trump and Beyoncé, Kanye still holds a solid fan base. In February, he debuted his latest Yeezy collection and is rumored to be working on new music for this year.
You may like
Get The Essence Newsletter and Special Offers delivered to your inbox!