For the past several years professional athletes and fashion companies have been teaming up — and these collaborations are proving to be a match made in style heaven. And the latest addition to this perpetual love affair is NBA All-Star Jimmy Butler and Bonobos.
The Chicago Bulls’ baller stars in the e-commerce retailer’s first-ever traditional advertising campaign entitled “Wear No Doubts.” The partnership and premise of the ad is to celebrate the modern man’s balance of confidence and humility.
“I think it’s important to stay true to who you are and not be afraid to try new things,” Butler told ESSENCE. “I’m not afraid of prints or color and I like to keep my look fresh and timeless, which is why I love Bonobos so much. Their collections are always a nice hybrid of the two.”
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“I’m always on the go so it’s key that my clothes are transitional and comfortable,” Butler said. “When I show up for game day or leave the court, I usually like to keep it classic with a t-shirt and blazer.”
Here’s a look at a few of Butler’s campaign images for Bonobos. What do you think?