23-year-old Zoë Kravitz  went from making music to movies –– you can find her alongside Will and Jaden Smith in the film After Earth –– and now she’s desiging jewelry for Swarovski. According to Kravitz, she’s just “someone who’s exploring, trying to figure themselves out.” And, it’s no surprise that with two incredibly stylish parents Kravitz would create jewelry inspired by them and her travels combined, for a collection that’s earthy and carefree just the same.

What was the Inspiration?
ZOE KRAVITZ: I really wanted to capture the colors of countries. You know like when you see something and your like ‘I want to go there?’ I see pictures of Morocco, pictures of Africa –– just places I want to go. India with it’s rich colors; just vibrant. I wanted to try and capture that vibrancy, the earthy qualities.

You use a lot of Turquoise.
KRAVITZ: Turquoise is my birthstone, I’m a Sagittarius.

How did you decide on the aesthetic?
KRAVITZ: The kinds of things I like with crystals are the really beautiful costume jewelry, vintage pieces and they usually have that diamond shape. The idea was about details, all little kinds of tiny things like one feather, not perfect or contrived.

How long did it take you to finish the collection?
KRAVITZ: I made the mood board like a year ago and a couple of months later they brought me some samples of what they worked off with that, then they went back one more time.

Is there anything that surprised you about working on this collection?
KRAVITZ: I was surprised by just how open they were. Sometimes you do a collaboration and they just want to put your name on something, but they were really open and listened to everything I wanted to do, and really wanted to try and capture my energy, my vibe.

What do your parents think about the collection?
KRAVITZ: They’re super stoked, my mom saw it for the first time this morning and she said ‘It’s so pretty!’ And I don’t think my dad has seen it yet but I think he’ll like it. My style is very inspired by both my parents so we all have the same taste.

Who is the woman wearing these pieces?
KRAVITZ: For me, these places are where I want to travel to, so I feel like someone who’s exploring, trying to figure themselves out, figure the world out, they have a carefree spirit, do your own thing. Figuring it all out –– like me.

How would you describe your style?
KRAVITZ: I feel like it’s always changing, so I think it’s hard to nail down. My style is really inspired by whatever I’m listening to or reading or watching, I’m always trying to embody the things that are inspiring me, just for fun. But I think it’s always very important to be comfortable and just kind of expressive, if you take fashion too seriously then you lose the fun of it I think you should always take the risk.

Can you share some of your favorite shopping spots?
KRAVITZ: They’re mostly in different places. Like in Los Angeles, the Santa Monica flea markets are really good and the Rose Bowl if you’re ready for it. You should go really early in the morning and get all the good stuff. 

What’s the best city to shop?
I love shopping in New York just because you walk around and find a little store you’ve never saw before and you’re like ‘Oh what’s that? This is my new favorite place.’ I love that about New York.

You’re influenced by your parent’s style, but do you have any other style icons?
KRAVITZ: Yes. Janice Joplin, Sarah Jessica Parker –– I was love with Sex and The City. I just liked that it was bananas, it was like all wrong and it was perfect. I just think I really appreciated that.

You’re dad mentioned in a recent interview that you two share clothes.
KRAVITZ: He wears my clothes! We do sometimes, like T-shirts and things like that I’ll totally steal his T-shirts and he’ll steal my T-shirts because I wear big T-shirts some times. I like a bunch of my dad’s old boas and things and  I have them all over my house that are really beautiful. And my mom’s always giving me clothes, like she has all of these beautiful old pieces that’ll be falling apart and she’s like ‘One glorious wear you can have out of this.’

Check out the gallery above to shop pieces from the Zoë Kravitz for Swarovski Crystallized collection.



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