The tech company is working with a ton of Black talent for original content.
Apple Music doesn't want to just be your music destination anymore. They are ready to offer video streaming and become your one-stop-shop for all things entertainment. And record producer and Apple Music executive, Jimmy Iovine is the brains behind it all.
“A music service needs to be more than a bunch of songs and a few playlists,”Iovine told Bloomberg in a recent interview about his upcoming plans for the tech company.
“I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. We have a lot of plans. We have the freedom, because it’s Apple, to make one show, three shows, see what works, see what doesn’t work until it feels good."
Iovine is planning a show based on the life of his business partner and legendary record producer, Dr. Dre; he's also got a follow-up to R. Kelly's Trapped in the Closet rap-opera in the works.
Apple Music will also stream a ten-series spinoff of James Corden's highly popular segment Carpool Karaoke with one episode starring Alicia Keys and John Legend, in addition to Bad Boy Records and Cash Money Records documentaries.