Gary Miller/Getty Images
Sydney Scott
Mar, 26, 2018

Chance the Rapper is calling out Heineken over a questionable new ad.

On Sunday, the rapper took to Twitter to discuss how advertisers often believe they're being slick with racist ads. "I think some companies are purposely putting out noticeably racist ads so they can get more views," he wrote. "And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The 'sometimes lighter is better' Hienekin [sic] commercial is terribly racist omg."

The ad in question shows a bartender on a rooftop bar spotting a woman across the room and sliding a beer over to her. The beer passes a few dark-skinned Black people before the words "Sometimes, lighter is better" appear.  

The rapper later added, "I'm not saying boycott them or go off I'm just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didn't wanna tweet about it so bad but its like how can u not."

Heineken isn't the first company to come under fire over a racist ad. In January, H&M faced backlash after an image of a Black child in a "Coolest Monkey In The Jungle" shirt went viral. H&M later issued an apology. 

Heineken also caused an uproar in 2017 after their "Worlds Apart" ad tried to succeed where Kendal Jenner's Pepsi commercial failed.