Beyonce’s publicist Yvette Noel-Schure was presented with the prestigious Berklee School of Music’s first-ever Master of Global Entertainment Award earlier this week.
Schure, who heads her own agency, has also worked for the likes of Prince, John Legend and Mariah Carey. But it is her stellar work with Beyonce –whom she met when Schure was a publicist at Columbia Records and Beyonce was still part of Destiny’s Child –that has really put Schure on the map.
“Yvette Noel-Schure is the most relevant PR professional within the music and entertainment industry today,” said María Martínez Iturriaga, executive director of Berklee’s campus in Valencia, Spain, where the award was presented. “Her passion and dedication to the artists she represents make her an example to other colleagues.
The Grenadian-born publicist has had a long relationship with the school, having taken part in several seminars and symposiums at Berklee Valencia as well as being a mentor for the Berklee Outstanding Women Scholarship to support musicianship and leadership of women in the music industry. In that way, she is able to give back and share her knowledge from over three decades in the industry.
“Berklee is in my heart for a number of reasons,” Noel-Schure said. “People like me, women and men who have had long careers in this business, need to learn from those coming. It is also important to teach what we have learned, to pass down the knowledge, so future generations can do even better than you did. For that Berklee is the best.”
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