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Amara La Negra Says Joining 'Love & Hip Hop' Was An Opportunity To Talk About Colorism

ESSENCE spoke to La Negra about beauty and fashion during a behind-the-scenes video for her profile in the magazine.
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TV personality and singer Amara La Negra has always been open when it comes to discussing race and colorism. And, in this behind-the-scenes video for her ESSENCE photo shoot, La Negra explains that one of the reasons she joined Love & Hip Hop: Miami is to show that beauty in the Afro-Latinx community comes in many shades. “Some Afro-Latinos have the mentality of one of the cast members who said I need to be less Macy Gray and more Beyoncé. That my Afro wasn’t elegant,” La Negra tells ESSENCE. “And it just gives [me] the opportunity to put light on an issue that’s been there for many years. I was also able to see a lot of people discuss the racism and colorism issues in their community as well.” The TV personality is also pretty frank about another reason why she joined the series: She wanted to make a name for herself in the U.S. “When I first decided to do Love & Hip Hop, I had no expectations,” she says. “I was just honored and happy to know that I was going to be on American TV. If the people in America know you, that means you’re poppin’. I wanted to be able to showcase my music and who I was as a person.” La Negra has certainly done that as the breakout star of the show’s Miami franchise, and with her openness about discussing colorism and race, we’re sure she’ll achieve a lot more.

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